Channels across the board from news to general entertainment, music and movies telecast half-hour to one-hour advertorials promoting these products, mainly during non-prime time hours
The near term will be challenging, as most will struggle to adapt to the new regime.
Godrej group Chairman Adi Godrej describes in an interview to Viveat Susan Pinto the way forward for the conglomerate after the implementation of the GST.
The rush for prohibition and the Supreme Court's decision to ban liquor sales within 500 metres from highways have hurt companies.
The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
'Today, moviegoers are in the 13 to 33 age bracket.' 'If people like us have to remain relevant, we have to make movies that cater to them,'
Stock clearing to rain discounts on consumers in June ahead of GST rollout.
Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors
Netflix plans local studio in India push. Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India.
Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out
Burjis Godrej, 25, son of Nadir Godrej will join Godrej Agrovet in July
Can Nestle go beyond Maggi? While recovery in the March quarter has been led by the popular noodle brand, the company hopes for a different revenue mix in five years.
The American, who moved from US Navy to the corporate world, is considered best suited for this role because of her understanding of both production and distribution. Arnab Dutta & Viveat Susan Pinto report.
A confident, assertive single woman is finding her way into popular advertising narratives.
Funds will be raised via non-cumulative preference shares issued to Tata Sons on rights basis
The company plans to overhaul business and rationalise costs in a bid to reach parent Unilever's new profit targets, reports Viveat Susan Pinto.
Samsung has priced the S8 competitively at Rs 57,900, while the S8+ is available for Rs 64,900.
'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.
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